A new ad channel
ChatGPT ads: be there at the moment the question is asked
Advertising inside ChatGPT is now available in Turkey. Crafect sets up your ChatGPT ad account, runs your campaigns and reports them alongside your Meta and Google campaigns.
How ChatGPT ads work
- 01
Where and to whom
The ad sits below ChatGPT's answer in a separate card labelled as sponsored; it never enters the answer text. It is shown to adult users on the Free and Go plans. Plus, Pro, Business and Enterprise have no ads.
- 02
No keywords, context instead
There is no age, gender, interest or keyword list. For each ad group you describe in free text the questions and conversations where your offer helps, and the system does the matching. Geographic targeting works at country and region level.
- 03
Answers stay independent, chats stay private
According to OpenAI, ads do not change ChatGPT's answers and an organic recommendation cannot be bought. Advertisers never see conversations; reports are aggregate figures: impressions, clicks, spend, conversions.
- 04
The ad itself
A headline of up to 50 characters, a description of up to 100, a square image and a destination URL. Copy is shortened in some placements, so the promise belongs in the first words. The image renders small: a clear brand mark or one message works, detail does not.
- 05
Bidding, budget, measurement
You bid per click (CPC) or per thousand impressions (CPM); budgets and billing are in US dollars. The panel warns when a bid is too low to deliver. Conversions are measured with OpenAI's pixel, conversion events and a Conversions API.
- 06
Status in Turkey, and the limits
Ads began in the US in February 2026, the self-serve panel opened in May 2026 and Europe was added in August 2026. Turkey has been listed since mid-September 2026. Political ads are prohibited; health and finance need extra approval and carry restrictions. No ads appear in conversations about health, mental health or politics.
Information verified on September 19, 2026 against OpenAI's help centre and press sources; the platform is in beta and terms may change. OpenAI Help Center
What Crafect does for you
- 01Account setup: the OpenAI Ads Manager account is opened in your company's name, with business verification and billing completed. The platform has no agency master accounts, so you own the account and we are added as users.
- 02Intent map: we collect the questions your customers ask ChatGPT before deciding, then write a separate ad group and context description for each theme.
- 03Copy and visuals: written for the 50 and 100 character limits and for truncated placements, with two or three variations per ad group.
- 04Landing pages: one per theme. The system reads the page when judging relevance, and the promise in the ad must be met on the page.
- 05Measurement: pixel and conversion events, UTM structure, and verification of forms, calls and WhatsApp clicks in Analytics. Finished before launch.
- 06Management and reporting: weekly tests of bids and context descriptions, with results compared against your Meta and Google campaigns in one report.
- 07Organic visibility: being named in ChatGPT's answers is a separate job from advertising. We open your site to AI crawlers and make your content citable.
Who it suits, and who it does not
It is strong where people research and compare before buying: e-commerce, education and courses, software and subscriptions, architecture and real estate, travel, niche brands, and categories where Google clicks are very expensive. It is costly for pure awareness. Health and finance need extra approval and politics is closed. The platform is still in beta and its optimisation tools trail Meta and Google, so we recommend setting up the first campaign as a two to three week test with a limited budget and a single conversion goal.
Frequently asked questions
- How do you advertise on ChatGPT?
- A company ad account is opened in OpenAI's Ads Manager (ads.openai.com). You enter business details and your website, complete business verification and add a payment card. Then the three-level structure is built: campaign, ad group, ad. Crafect handles the setup and management for you.
- Can a company in Turkey run ChatGPT ads?
- Yes. Turkey has been among OpenAI's available countries since mid-September 2026 and can be selected as the country when opening an account. The currency is US dollars and cannot be changed later. Company details must be genuine; using a VPN or declaring another country can get the account suspended.
- How long does account approval take?
- The form takes ten to fifteen minutes; OpenAI reviews advertisers manually, so approval usually arrives within one to a few days. Review of the ads themselves is mostly done the same day.
- With no keywords, how does targeting work?
- In each ad group you write free text describing the conversations where your offer helps. It is marked optional, but in practice it is the only real targeting lever. We build a separate ad group, description and landing page for each customer-question theme.
- What budget is needed, and are clicks expensive?
- The self-serve panel has no large entry budget. It shows when a bid falls below the level needed to deliver; in the US that level was reported at around three dollars per click, and it varies by country. That is dearer than Google for e-commerce and cheap for categories such as law or insurance. For a meaningful test we suggest two to three weeks and a budget of a few hundred dollars.
- Do ChatGPT ads make ChatGPT recommend us?
- No. The ad is a separate, labelled area under the answer; it does not change the answer and an organic recommendation cannot be bought. Being named in answers is separate work: your site must be open to AI crawlers and your content must answer real customer questions clearly and in a structured way. Doing both is best: you appear in the answer and in the ad beneath it.
- Can advertisers see users' conversations?
- No. Reports are aggregate figures only; there is no search-term or conversation report. That is why UTM tagging and your own Analytics measurement are essential.
- Which sectors cannot advertise?
- Political advertising is fully prohibited. Health and finance need extra approval and carry restrictions; we check the current policy for your sector with you before launch. In addition, no ads are shown in conversations about health, mental health or politics, or to users under 18.
- Does it replace Google and Meta ads?
- No, it complements them. For dependable returns today, Meta and Google still come first. ChatGPT ads reach people at the moment they research and decide, and with competition still low there is an advantage in testing early. The soundest decision comes from measuring all three in one report.
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